Blog Post 14: My Kit List

A kit list was very important when borrowing kit from the media department so we could check all the items were in the bag at the end of the shoot to hand back. Since we were sharing the kit with a partner, it also made sure we could check all the items were in the kit so we could hand it to them, making sure they had all the correct equipment to shoot.

My Kit Release Document:

 The kit release process was essential so we knew the precautions of using the kit from the media department, especially how it was so expensive. It was essential to my project because it made my advert actually happen. The kit, which was very professional, made my film look professional too as the quality of the video clips were of high standard, the tripod allowed maximus stillness of certain shots and the microphone allowed scenes, especially filmed outside, to be heard clearly. 

Blog Post 13: My Time-Plan, Crew and Cast List

I made sure I had a time-plan and a cast/crew list so the filming day of my advert would be organised and structured and I knew exactly what I was doing, making sure no valuable time was wasted.
My Time Plan:

Cast and Crew List: 

This was beneficial to my project because it made me prepare an organised shoot for that weekend and also gave me an overall view of actors in which I was able to see if they represented enough social groups, following the brief.

Blog Post 12: My Location Reccie, Risk Assessment and Location Permissions

I had to plan a location reccie, risk assessment and get my location permissions to confirm the locations I was filming in for my advert.

Risk Assessment: This was important for the safety of the cast, crew and the general public:

Location Reccie: Deciding this was important because I wanted to film in a place my target audience would find interesting. It was important I visited the places before hand so I could see whether they were appropriate to film at:

Advert 1: Bush Hill Park Skatepark

When visiting this location, it made me realise that I have plenty of space to shoot since the skatepark is in the middle of the park. This will allow me to experiment with long and/or establishing shots. I can also film interesting hand held shots from the top of the bigger ramps and over the shoulder shots of skating when standing on the mid-ramps which would fit my cool montage.

Advert 2: Enfield Town station, Outside my house, On the train.

When visiting the station, I realised there wasn't much room from the Enfield Town stand (in the middle of the platform) to the train tracks. Since I was planning on filming shots in the middle of the platform, this will constrict me from filming a long and/or master shot and will have to stick to a close up or mid shot which is fine since I think this is the best shot for a conversation/dialogue anyway.

When looking outside my house, there is plenty of space on the pavement and in the road to shoot an establishing, master, long and mid shot. Since not many cars are parked on my road and not many drive through it, I can spend a lot of time filming and perfecting these shots. 

On the train, there is not a lot of space at all. A tripod can just about fit though the spaces between the chairs. This doesn't effect me too much because the majority of the shots on the train will be close ups for an intimate soap style dialogue, like Hollyoaks. The master shots can be taken sitting on the opposite seats to where my actors are positioned. 

Location Permissions: Since we are under 18, it's important our parents consent to us filming in these locations for our safety: 

This planning was beneficial to my project because it was a step in making my advert come together. It made me motivated to get out and film my advert and opened ideas I could use when filming such as a variety of shots after seeing the location in real life. 

Blog Post 11: My Practice Shoot/Edit

The week before filming, I created a very rough test shoot to ensure my idea looked vaguely successful/worked when actually being filmed. It was also important to see if they all flowed properly and actually made sense too.

Advert 1:

 This planning was beneficial to my project because it was probably the main contender in letting me see that I wasn't too keen on my original idea. With the skateboard ad, I felt it lacked an edge for my target audience and the discovery of Your Food was rather boring - hence my reasons for scrapping the fall, creating the beginning section into a montage and having the Your Food business card fly into someone's face instead of someone simply remembering Your Food exists.

Advert 2:

I think the narrative flowed well in this test advert, however, like advert 1, I feel it needs some more comedy and edge to it. So I will, again, have the Your Food business card fly into someone's face which will also make my adverts linked, like the Just Eat 'mini fist bump feeling' campaign of adverts. I also realised that filming on a bus isn't appropriate. There is too much background nouse and it's hard to find a time when the whole of the top deck is empty for me to film on.

This planning was beneficial to me because it allowed me to visualise whether my adverts flowed well and whether my original ideas were going to work to make an effective advert. 

Blog Post 10: My Advert Storyboards

I also created two storyboards which then got edited further once I changed my advert ideas.

This was beneficial to my project because I could actually visualise my advert and see it coming together. I also colour coded it with regards to shot types, this made me see if I was using too much of one shot and had to use another to make it more visually stimulating and exciting. E.g, initially my first advert only had mid shots and I changed this to make it more versatile and interesting. It also benefitted my shooting experience since I knew exactly what I had to film and how long to spend on each shot, making sure I got an accurate and correct shot that I wanted but also making sure I wasn't wasting any time remembering or trying to figure out what to film. 

Blog Post 9: My Advert Timelines

I created two timelines to match the ideas of my advert I had planned in my head, on paper, and give the imagined shots allocated timings. These initial ideas then got edited further once I changed my advert ideas and written on a timeline.

Advert 1:

Advert 2:

Creating a timeline was beneficial to my project because I divided each section of my story into 3 sections, lasting 10 seconds each. It showed me what I had involved in each section, allowing my shots to be planned as short and quick, fitting in the 30 seconds time limit given. 

Blog Post 8: My Initial Proposal

I made an initial proposal so I could start putting my ideas together and seeing where they would go and if they made sense in terms of narrative flow.

Advert 1, (Old):
- 3 teens arrive at a skate park
- They start skating and doing tricks
- "Hey can you do this trick?"
- Shows trick on instagram
- Someone attempts and falls over
- "I'm so hungry" "But who's going to deliver in a skatepark?"
- "I discovered Your Food and they deliver anywhere" "Let's order Chinese"
- Food arrives on skateboard and they eat
- Logo and voiceover with slogan. "No Frustration, Your Location, 24/7"

Advert 2, (Old):
- 3 teens are coming back from a party
- "I'm so hungry"
- They look for cash but each have really random items that are the opposite to their stereotype e.g goth has a rainbow keyring.
- They get on the bus
- "I discovered Your Food and they deliver anywhere" "Let's order Chinese"
- They order, arrive home and food delivery arrives at the same time as them
-  Logo and voiceover with slogan. "No Frustration, Your Location, 24/7"

When reviewing my initial proposal for my adverts and after having looked at other adverts, I simply realised they didn't really leave an impact on the audience, weren't memorable and the comedy was confusing: advert 1: we set up these teenagers to be cool and edgy as they enter the skate park but this is broken once one of them falls over which I don't think works well and is comedic. Advert 2: When they look for cash but each have really random items that are the opposite to their stereotype e.g goth has a rainbow keyring, this could be viewed as offensive which doesn't fit with the ASA guidelines and isn't actually that funny.

Advert 1 (New):
- 3 teens arrive at a skate park
- They start skating and doing tricks (sustained montage of these clips from interesting angles and perspectives)
- "I'm so hungry" "But who's going to deliver in a skatepark?"
- Your Food business card blows into one of their faces
- They order food
- Food arrives on skateboard and they eat
- Logo and voiceover with slogan. "No Frustration, Your Location, 24/7"

Advert 2 (New):
- 3 teens are coming back from a party and get on a bus
- "I'm so hungry" "But who's going to deliver at 2am?"
- Your Food business card hits one of their faces
- They order, after discussing a variety of options and arrive home.
- Food delivery arrives at the same time as them
- Zoom in of food with angelic noise
-  Logo and voiceover with slogan. "No Frustration, Your Location, 24/7"


This planning was beneficial to my project because it allowed me to review my advert and easily pitch it to others so I could see easier what needed to be changed and if it flowed well and actually had a good narrative. It was very useful because I actually ended up changing my idea, as seen above.